Social Media Marketing and Advertising

Transforming Education at Duke University

True-North-Agency produced this insightful video that profiles how Duke University is using new digital technologies to transform the educational process at this world renowned university.

I helped True-North develop the creative direction and storyline for the video, writing both the storyline and question-and-answer sets in the process.

This video was then posted on the Duke University YouTube site to use the power of social media marketing to amplify and showcase the Duke University technology story.