— Marketing Strategies for a Social Media Age —
Sixth description

20-21 nov 2012

This video was produced by Miner Productions to create excitement and enthusiasm for Cisco Live 2012, Cisco’s premier customer event.

It was the principal online marketing vehicle for the four global Cisco Live events in 2012. I was the scriptwriter and helped with creative direction on the project.


Live Events & Promotional Services

Cisco Live 2012!

FIfth element

This video was produced by True-North-Agency to establish the brand identity of Zhone, an industry-leading provider of carrier-grade, multi-service broadband network access solutions. I wrote the script for this True-North production.


Brand Development

Fourth description

I wrote the script and assisted in the creative development of this True North production that helped introduce the Cisco Unified Computing System.

It very artfully tells a very complex story in a very compelling, concise, and entertaining way.


Speech & Script Writing & Presentation Development

Introduction of Cisco Unified Computing System

Third description

In this True-North-Agency production, viewers learn about how the KATY, Texas, Unified School District is using mobile technologies and an innovative BYOD program to drive student achievement throughout its school district.

I helped shape the creative direction for the video, writing both the storyline and the question sets for the interview-based program.


Creative Direction & Consulting

Cisco KATY – A New Vision for Mobile Learning

Second desc

VMWare’s V Forum is VMWare’s principal global customer event. It is held in multiple sites, both regions and individual countries, around the world.

Miner Productions produced this Opening Video presentation that opened each of the events worldwide. I wrote the script for this exciting video program.


Video & Film Services

VMWare V Forum 2012 Opening Presentation

Image description

True-North-Agency produced this insightful video that profiles how Duke University is using new digital technologies to transform the educational process at this world renowned university.

I helped True-North develop the creative direction and storyline for the video, writing both the storyline and question-and-answer sets in the process. 


Social Media Marketing and Advertising

Transforming Education at Duke University

— About Us —

James P. Woods is an award-winning writer, creative director, and marketing consultant with vast experience in crafting and developing creative programs for sales, marketing, event, and promotional purposes. James P. Woods Creative Services specializes in multi-platform, multi-media content development and delivery across traditional advertising and marketing channels and non-traditional, web-based, and social media channels. 

Jim's current and recent projects include: creative direction and lead multi-media scriptwriter for the 2012 Cisco Live international marketing campaign; lead media writer for VMWare’s V Forum 2012 global customer events; and social media and web content developer and writer for Alcatel-Lucent’s 2012 OpenTouch international product launch.

Other recent and noteworthy projects include: Gilead Sciences’ 2011-2012 International Access Program for HIV/AIDS Drug Therapies; Duke University’s 2011-2012 Global Expansion & Technology Initiative; and Creative Direction, Media, and Exhibit Scripting for Adidas Corporation’s 2008 Beijing Summer Olympic Games Olympic Pavilion.